Challenge: Rapid booking volume increase during peak season caused backlog in confirmations and reconciliation. Solution: Flexible support model with structured daily reporting and SLA tracking. Impact: ✔ Reduced backlog within 3 weeks ✔ Improved turnaround time ✔ Scalable support without hiring additional in-house staff ✔ Maintained service quality during high demand

Founded in 1967 and headquartered in India, Rotex Automation operates world-class manufacturing plants across the country and maintains offices in the Netherlands and the UAE. With a strong distributor network, the company serves more than 30 countries with its fluid and process automation products.

When preparing to expand into the United States, Rotex needed experienced senior sales leaders. But setting up a local entity would have drained time and budget, slowing growth before it even started.

To speed up expansion, Rotex turned to Deel's Employer of Record (EOR). Deel removed the need for local entities and handled compliance across borders, giving Rotex the speed and security to scale.

“Deel takes the heavy lifting out of expanding into new countries, removing the legal and compliance hurdles so we can focus on building our business and seizing opportunities.” - Mamta Raisinghani, AGM, Strategic HR, Rotex Automation Ltd